Urban Pantry

We were approached for a brand refresh for local seasonal deli, Urban Pantry. With the opening of their first brick-and-mortar store, they wanted a more youthful look that stands out among other businesses downtown.

Role: Branding + Identity Design, Brand Book + Guidelines, Web + Digital Design, Collateral + Packaging, Illustration

Modern, Playful, Exciting

  • Logo + Signage

    Creating a simple yet eye-catching logo to stand above the noise of downtown, and leaning into colors/materials that echoed their organic ethos.

  • Packaging

    Using the signature illustrative mural, we cropped in on portions for a unique take on to go. Custom designed stickers layer on for a personalized experience.