Babylist Showroom

Online baby registry site, Babylist, sought an out of the box design to make a splash for their first in-person showroom location. We dreamed up the shopping experience through the lens of a child: Complete with timelessly nostalgic nods to childhood toys, with life-sized toy cars, crane games, and more.

Role: Space Design + Concepts, Brand Moments + Art Installations, Design Direction, Customer Experience

Fun for kids and adults, alike.

  • Car Seat Conveyor

    Adding a whimsical travel vignette to experience product in-situ. Here, picking up your carseat from baggage claim.

  • Life-sized Toy Car

    Custom car designed to be somewhere between real and imagination, allowing shoppers to try out carseats and have fun doing it.