Athleta: Move
To help the Athleta brand connect with their consumers, Studio Butch was tasked with designing an immersive pop-up experience that brought their newly repositioned branding to life. The goal was to empower women to embrace movement in all forms—whether through fitness, self-care, or everyday activity. We partnered with Athleta's marketing team to create an engaging environment that aligned with their "Find Your Movement" campaign, which was rolling out across key U.S. cities.
Role: Space Design + Concepts, Brand Moments + Art Installations, Design Direction, Customer Experience
Embracing the power of she.
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Pickleball Court
Not just your average pickle ball court, we paired this highly popular sport moment with a cheeky call-out the make the perfect background. No detail was left untouched.
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Immersive Racing Experience
We designed a large scale track platform with timed treadmills, to tap into a playfully competitive experience. All wrapped up in a sharable photo-moment bow.
